So, you want to work in marketing. Good choice. Here is why!
I am a Marketing and PR Manager, helping people to start their careers, loving what I do, and hoping to inspire you to start your career in marketing.
Passionate about Creativity
I am a creative person both professionally and in my leisure time. It’s the most exciting part of my job to design a new campaign, to organise a big event, to create new marketing materials, to learn new ways of marketing that will add value to our organisation. It’s great to be in a job where you are expected to push the boundaries and be innovative.
It’s all about the storytelling
My job is about telling stories to engage our audience and make them want to find out more about our College. Coming to College can be life changing, and I always feel privileged when I listen to our students telling me how we have supported them through their learning journey. The challenge is to decide what would be the most compelling way to tell this story. Make a video, record a podcast, write a blog – the choice of digital media at our disposal is fantastic. I really enjoy planning this new content and finding ways to amplify our key messages.
Customer Care drives us
I am driven by excellent customer service and a need to understand our audiences. I want the marketing service we offer to be the best in our sector so that our applicants, students, staff and other stakeholders, have a great experience when they interact with us. I genuinely care about how we do this, and work hard to continually improve our processes and develop my team to meet the service delivery needs.
A careers-led college for a changing world
Marketing is always changing, and I have to respond to these changes by learning every day. I do this by keeping up with trends and changes in the law, exploring new technology and enhancing my ICT skills, getting new insights into customer behaviour and reflecting on my work. Every year we are working on different projects and innovative campaigns. We are a careers-led college for a changing world. So this all keeps us on our toes, and makes our jobs really interesting and varied.
Up for a challenge
I am always looking for a challenge that I can sink my teeth into. I’ve become adept at problem solving and have learned to be responsive, and think on my feet. One of the main challenges is working flexibly over multiple projects, while keeping an eye on detail and project costs.
Most rewarding part
In marketing you get to see the big picture and get involved with the strategic planning, but you also have the daily hands on marketing activities, bringing you into contact with your customers and hearing about the difference your organisation has made to their lives. When you see people realise their potential, and you have played a part in this – there’s no better reward.
Start here, go anywhere
If you are excited to work with a team that moves fast, enjoys learning and wants to come to work each day looking forward to working on creative campaigns, then you’ll be perfectly matched to a job in marketing.
Employers like me are looking for confident, hardworking and extremely well organised people who enjoy interacting with other people. Don’t just take my word for it. Here’s Louise who works in my team, doing a great job demonstrating this work ethic.
Interested? Then you can study with us on our new HNC Business with Marketing course starting August 2019.
It’s a new course where you can learn about Marketing, Customer Care, ICT, Management, Finance and Law – some of the skills I need to be able to do my job successfully.