Automated decision making is where a decision is made solely by automated means, without any human intervention e.g. by a computer algorithm. Profiling is the automated process of using personal data to evaluate certain things about an individual.
You have the right:
- to know whether an organisation is using automated decision making
- not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights or other equally important matters (e.g. automatic refusal of an online funding application, and e-recruiting practices without human intervention)
- to request human intervention and to challenge a decision
- to object to profiling in certain situations, including for direct marketing
We are not making any solely automated decisions about individuals at this time. If this changes, this will be made known in the relevant privacy notice(s).
For further information visit the ICO guidance page on their website.