Creative Ayrshire College students to pitch to Brownings

Creative Ayrshire College students to pitch to Brownings

HNC Media students at Ayrshire College have been working with Brownings the Bakers on a television advert concept.

27 students on the course have been challenged to come up with an idea to pitch to a panel of representatives from Brownings and lecturers from Ayrshire College, via Zoom.

The top 10 students will be selected to pitch their idea, with the best concept winning a hamper of goodies from the multi award-winning bakers.

Initially the best idea was to be taken into production, however current Covid-19 restrictions have put that plan on hold, at least for now.

Kayleigh Armour, HNC Media Analysis and Broadcast student at Ayrshire College, said: “The upcoming Brownings pitch is a fantastic opportunity and experience. Not only are we able to pitch to a real company, but a company that is willing to invest in a vision of a student whose pitch they like best.

“This allows us to learn, make mistakes and be ready for the world of work when leaving education - as a lot of what we will do after leaving is potentially pitching ideas in the hopes someone will take an interest and support us."

Brownings Managing Director, John Gall, said: “We are delighted to be working with Ayrshire College and allowing the students to take part in a real-life pitching scenario. As one of the largest employers in Kilmarnock we are always looking at ways to assist and engage with the local community. We have experience working alongside the creative team from STV and local radio so this is something our marketing team can get involved in and help with. And who knows one of the students’ ideas may just feature in our next campaign.”

Vincent Mulligan, Media lecturer at Ayrshire College, said: "This is a great opportunity for our students. This experience is as close to a real-world example as we could possibly make it with the process following industry guidelines and standards.

"Brownings the Bakers do advertise, so if the students are able to come up with a concept that's worth showing on television - which I'm sure they will - then it might be something that Brownings would consider going ahead with in the future, once restrictions are lifted. Good luck to the students!"

23 February 2021

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