Students create ‘The Ayrshire Link’ at End of Year Show
A group of Ayrshire College students were tasked recently with naming and designing the brand and logo for an Ayrshire Active Travel route.
HND Visual Communications students put their design skills to the test by submitting their designs, with the winners presented with awards at the recent Art, Design and Media end of year show at Ayrshire College's Ayr Campus.
Students followed a live design brief from the Ayrshire Roads Alliance, who are constructing a path for walkers and cyclists from Ayr to Barrassie, tasking them to name the route and design a logo.
Students Lewis Dunbar, Elina Suberte, Kenzie Millen and Kian Walker came up with the name ‘The Ayrshire Link’ and Calum White designed the winning logo for the project.
Peter McClurg, HND Visual Communications lecturer at Ayrshire College, said: “It’s always an enjoyable project for the students to work on, and the standard of entry this year was extremely high.
“We encourage live briefs because as HND students, they will soon be moving into the industry and it provides valuable ‘real-life’ experience of a design project. This has been a fantastic opportunity for them and Callum being offered work experience with a Glasgow design studio is the icing on the cake.”
Calum was delighted to win and said “I wanted to create something that could work for a long period of time and stand as a symbol that represents the path's purpose.
“The internship is an unexpected addition to the prize. It's an amazing opportunity and something that I am very much looking forward to. Just to learn from experienced designers and improve my skills, and develop new ones, is an exciting prospect.”